The all new state-of-the art Fernelius Chrysler Dodge dealership situated at 11283 North Straits Highway on eight acres, provides a diverse inventory as well as a large modern service area, and was designed with the customer in mind. Whether consumers are traveling a long distance or a short jaunt our facility will meet their needs.
The beautiful showroom with its high ceilings and large glass windows provide natural light for car shopping in the showroom. When entering the dealership patrons are welcomed at the large reception desk where their needs are quickly addressed by one of our many sales associates. A Business Development center holds space for sales staff with over 10 work stations. Comfortable tables and chairs randomly placed around the store welcome customers as they shop.
The aesthetic of the waiting area and showroom is focused on the elements of nature. The large dark charcoal two-sided fireplace is inviting and warm. The café area with its dark wood tables and oxblood chairs is a great place to enjoy a cup of coffee. On the opposite side of the fireplace customers will find beautiful overstuffed chairs to comfortably wait. In addition, there is space designed for children. The little tikes area has several amenities to occupy busy hands while parents and grandparents shop or wait; a small jeep to play on, interactive wall clings and a drawing table just to name a few.
For the active person the facility has an exercise room. The mirrored wall is opposite two windows overlooking the property. Future plans for the room include a treadmill, elliptical machine and hand weights. The bathrooms have a locker room attached equipped with a shower and individual lockers.
The second floor holds the business office and has four workstations. A large conference room, situated just above the showroom, is designed for educational training and meetings. A white board, overhead and media capabilities provide up-to-date technology. The room will be used for business meetings and is open to the public for use if available. The dealer office is also housed on the second floor as well as an additional comfortable quiet waiting area. This balcony is attached to the showroom by a beautiful glass staircase, which brings in the natural elements of wood on the treads as well as the foundation incased in reclaimed wood. The stairway also houses a large pond and waterfall. This architectural piece is made of stone and filled with greens and live fish.
The north side of the facility provides a unique area designed specifically for the customers' convenience. The F& I office sits directly across from the new car delivery area so customers can see their new vehicles as they finish paper work. Then they can walk around the car free from the elements in a climate-controlled area.
Our service area can accommodate the needs of any vehicle repair or maintenance requirement. Customers can pull up to the large service doors which automatically open providing an easy, dry drop-off and pick-up. The service write up area is situated right next to the drive-in lane where our service staff welcomes and assists customers. Once the car is checked in the customer can enter the waiting area adjacent.
The new Fernelius dealership provides vehicle service like no other in the area. Over eight stalls, high tech equipment and certified technicians means we are equipped to handle any car care needs promptly, efficiently and with the peace of mind knowing it is properly serviced and ready to go. In addition, the facility has two quick lube stations and wash bays. We meet customer's auto parts requests at our new parts entrance and service area. Our parts inventory is large and can accommodate customer needs.
In designing of the dealership we looked at every way possible to provide a comfortable facility, while also being attentive to our environment. Our large waste oil burners help to make our facility "green" as we use oil waste to burn and operate our in floor heating system. This heater also keeps the area outside of the showroom clear from ice and snow.
The facility was designed with the customer in mind. Large HD TVs; surround sound music and of course the best vehicles selection around add to the climate. Future plans include a full functioning café. We invite the community to stop in anytime to see what all of the talk is about and let us know what we can do to meet your vehicle needs.
Photos courtesy of Jerry Pond.
11283 N. Straits HighwayCheboygan, MI 49721