About Us – Your Dodge, Chrysler, RAM and Jeep Dealer in Cheboygan, MI

Fernelius Chrysler Dodge Jeep Ram is located at 11283 North Straits Highway in Cheboygan, MI, in the updated Fernelius Auto Group building redesigned and built in 2011. We take care of all car buying and servicing needs for Northern Michigan. We are a family-owned and operated business and invite you to become a part of our Fernelius Family too!

Our experienced and friendly sales staff will always welcome you upon your arrival and we hope you’ll feel right at home. We have a cozy waiting area, fireplace included, next to our in-store café: Libby’s Cafe. At the café, you can find a selection of delicious and homemade quality meals to choose from, with new specials every week!

If you’re more of an always-on-the-run kind of person, we have an exercise room available for your use just down the hall, with lockers and shower found through the bathrooms. Across from the exercise room, you’ll find the elevator, for those who need the added convenience. Should you have any little ones that need to stay busy, our kids’ room directly behind the waiting area provides a space where they can color and play while still in sight of parents.

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 6:00 PM
  • Sat9:00 AM - 2:00 PM
  • SunClosed
Service Hours:
  • Mon - Tue, Thu - Fri7:30 AM - 5:30 PM
  • Wed7:30 AM - 7:00 PM
  • Sat - SunClosed

We designed the building with our customers in mind: our climate-controlled new car delivery bay directly across from our finance offices, an open-concept layout, pond in our showroom – complete with live fish to view and feed – and our drive-up service lane.

Our service area can accommodate requests and repairs for any vehicle. Just inside the service lane sits our service advisor office, allowing you immediate access to staff who are ready to help answer any of your questions and check-in your vehicle. Through this room will lead to a comfortable waiting area. Or, enter through our Parts and Service Entry to get more detailed answers to your parts-specific questions. Though the building is large, its layout lends itself to connectivity and ease for our customers.


Photos courtesy of Jerry Pond.

From New or Used Sales to Parts and Service, Fernelius Chrysler Dodge Jeep Ram Strives to Provide a Positive, Easy, and Convenient Experience

Proudly serving the region of Northern Michigan, including but not limited to, Cheboygan, Petoskey, Gaylord, Harbor Springs, and Indian River, our teams of sales advisors, service technicians and financing experts are trained with one focus in mind: addressing each of your needs with the utmost respect, care, and attention to detail.

That means you can expect to learn all of the features of the specific new RAM 1500, Jeep Cherokee, Wrangler, Renegade, Chrysler Pacifica, Town and Country, or Dodge Grand Caravan you’re interested in. If you’re in the market for a used car, our team will be happy to share each of the reliable options in our inventory. When the time comes for you to drive home your next car, our auto finance team is standing by with your best solutions, like our value your trade-in calculator, to fit your individual needs.

At Fernelius, our commitment to excellence does not end with the sale. In order to ensure a positive ownership experience, we staff an onsite auto service and repair department. For those who prefer to perform their own work, we also maintain a vast collection of auto parts for sale in Cheboygan.

Fernelius Chrysler Dodge Jeep Ram has every one of your automotive needs covered. The only question left now is how we can best serve you? To take advantage of any one (or more) of our services, be sure to contact us today. Or, stop by and see us in person at 11283 N. Straits Highway Cheboygan, Michigan.

Visit us, we would love to see you!

Fernelius Chrysler Dodge Jeep Ram 45.622474, -84.47987.